Hershey, Milton S. Hershey's extraordinary life of wealth, empire, and utopian dreams, Michael D'Antonio
Type
Label
Hershey, Milton S. Hershey's extraordinary life of wealth, empire, and utopian dreams, Michael D'Antonio
Language
eng
Bibliography note
Includes bibliographical references and index
resource.biographical
individual biography
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Hershey
Nature of contents
bibliography
Oclc number
61179651
Responsibility statement
Michael D'Antonio
Sub title
Milton S. Hershey's extraordinary life of wealth, empire, and utopian dreams
Summary
The name means chocolate to America and the world, but as author D'Antonio reveals, it also stands for an inspiring man and a uniquely successful experiment in community and capitalism that produced a business empire devoted to a higher purpose. Milton S. Hershey brought affordable milk chocolate to America, creating and then satisfying the chocoholic urges of millions, and pioneering techniques of branding, mass production, and marketing. But as he developed massive factories, Cuban sugar plantations, and a vacation wonderland called Hershey Park, M.S. never lost sight of a grander goal. Determined that his wealth produce a lasting legacy, he tried to create perfect places where his workers could live, perfect schools for their children, and a perfect charity to salvage the lives of needy children in perpetuity. Along the way, he overcame his personal childhood traumas, as well as the death, after a short and intensely romantic marriage, of the one woman he ever loved.--From publisher description
Classification
Creator
Subject
Mapped to
Incoming Resources
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